Overview
Mobrand, leveraging its expertise in performance-based marketing, have partnered with Pointsbet for the promotional campaign aimed to drive new users to the Pointsbet apps during major sport events of 2024 and retain the users, engaging them in placing deposits and bets.
- App vertical: Betting & Sports
- Platforms: iOS, Android
- Geolocation: Ontario (Canada)
Campaign Objectives
- Acquire new users around NHL events in 2024
- Increase users’ Sign ups for the account
- Optimize the funnel: Install → Sign up → First-time deposit
Strategy & Execution
Through integrations with leading Ad Exchanges and premium SSPs, Mobrand reached diverse audiences, targeting users in Canada (Ontario) across sports and betting platforms.
- Traffic sources: Programmatic channels of promotion
- Creative formats: Banners, Video, Interstitials
- Audience targeting: Lookalikes, Interest-based, Geolocation
- Optimization tactics: Dynamic bidding, Dayparting, A/B testing
Key Metrics & Results
Mobrand employed a CPA-driven strategy tailored for the casino and betting verticals, ensuring our client only paid for high-quality user actions, such as Registrations and FTDs.
Targeted Events Optimization
Mobrand employed a performance-based cost model, tailored for Betting & Sports vertical, ensuring our client only paid for high-quality user actions, such as Sign ups.
- Target event - Sign up: 1000+ registered users
- Other high-value events - First-time deposits placed: 700+ FTDs
Through targeted, performance-driven strategies, using in-house technology and by optimizing Installs and Sign ups, Mobrand managed to balance the scale and efficiency of the promotional campaign for Pointsbet apps, achieving the objectives of the campaign.