Overview

Mobrand, leveraging its expertise in performance-based marketing, have partnered with PlayOJO for long-term partnership in user acquisition. The promotional campaigns of Q3-Q4 2024 aimed to increase in double the amount of First-time deposits from new users, compared to Q1-Q2 2024 and engage them in placing bets.

- App vertical: Online Casinos

- Platforms: iOS, Android

- Geolocation: United Kingdom

Campaign Objectives

- Along with acquiring new users to the app, engage them in placing First-time deposits (FTDs)

- Deliver 200% increase the amount of FTDs compared to Q1-Q2 2024

- Optimize the funnel: Install → Registration → First-time deposit

Strategy & Execution

Through integrations with leading Ad Exchanges and premium SSPs, Mobrand reached diverse audiences, targeting users in the United Kingdom across various gambling platforms.

With advanced in-house technology, we achieved precise audience segmentation of casino players and gambling enthusiasts, continuously optimizing app funnel metrics in real time to drive stronger results.

- Traffic channels: Programmatic media buying

- Ad formats: Banner ads, video ads, interstitial creatives

- Audience strategy: Lookalike modeling, interest targeting, location-based targeting

- Optimization methods: Automated bidding strategies, time-based delivery (dayparting), creative A/B testing

Key Metrics & Results

Mobrand employed a performance-based cost model, ensuring our client only paid for high-quality user actions, such as FTDs.

- Marketing Spend Q3-Q4 2024: 200,000$+

- Target event - FTD: 2500+ FTDs placed

- Increase in FTDs: 400%